![]() ![]() ![]() ![]() If you want to target users that are searching for products and services that you provide, then Google is the go-to. The biggest PPC ad network out there by far is currently Google Ads which serves hundreds of millions of ads every day via its search results and display network. Depending on the PPC network, this can be anything from a few cents to hundreds of pounds per click. This fee can vary depending on the level of competition and usually involves a bidding system in which advertisers bid for the top spot. Pay-per-click marketing is a form of online marketing in which advertisers pay a fee every time someone clicks on their advert, hence the name pay per click. Save time with tools What is pay-per-click marketing? No matter if your current marketing budget is £100 or £10,000 a month, PPC is an excellent marketing strategy.īefore we cover the most effective strategies every small business should be using on their pay per click campaigns, let’s learn a little more about what pay per click marketing is. Luckily, you don’t have to be a professional to run a successful PPC campaign, and by following some simple strategies, you can take advantage of this incredible marketing tool. But with pay-per-click marketing being such a vast topic, where do you start? ![]() If you’re a small business looking for ways to increase the amount of traffic and leads you get on your website, then PPC marketing is something you should consider. No matter what industry you’re in, PPC marketing helps businesses get the leads and customers they need, FAST. Strategies include competitor bidding, structuring your account well and utilising tools.It works well for small businesses because you can easily make changes and track your results.It works by costing you only when someone clicks on your ads. ![]()
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